When founders start trying to acquire their first customers, they often search for shortcuts.
One of the most common shortcuts founders try is some kind of referral program.
In this post, I’m going to talk about why referral programs almost certainly won’t work for your (early stage) startup, and how you can get most of the results anyway by building bits of a referral program into your sales process instead. Continue reading
In this post I’m going to talk about a powerful but less common use of social proof – to reach new customers, not just handle customer objections. We’ll look at how LaserTweets.co uses social proof as a channel, content and delivery mechanism to reach more customers. Then, we’ll take a look at a few tweaks they could implement to make their social proof even more effective. Continue reading
I’ve been in bed with ‘flu for a week, so my goals for 2019 are a few days late.
In this post I’m trying to take a more methodical approach to setting realistic but challenging goals for 2019.
Firstly, I’m splitting the goals into categories (professional, personal, health etc) and prioritising them clearly. Like most people, I have a nasty habit of tackling the easy/attractive goals first if left to my own devices, so this approach should help Continue reading