This is a draft of a post I’m writing about how to identify and fix a common marketing mistake founders make, which could double your sales in under 90min.
There are a few rough edges and the examples aren’t final. I’d appreciate any feedback/questions/thoughts to the usual address. Thanks!
Last week, a friend reached out to me with a problem.
He’s a technical solo founder and just started a side project. Because he’s still employed full time at a FAANG company, he asked me not to share his name/project, so let’s call him Dave.
Anyway, Dave’s problem was that he had put up a landing page for his project and was doing cold outreach, but not seeing many sales.
When I took a look at the landing page, it was obvious that Dave was making a super common mistake that nearly all first-time founders make…
His messaging was focussed on the product functionality, not the value to the customer.
We sat down together and, over a coffee, made some small changes to the landing page and cold-email copy.
This week, Dave has converted nearly 5x as many paying customers since Continue reading
