Louis Nicholls

Thoughts on startups, web dev and other stuff

Category: advice

How to make your first remote marketing/growth hire

Growing a business is hard…

If everything is going well, you’ll be swamped in work.

If things haven’t quite taken off yet, you’ll be sweating over growth.

Either way, sooner or later you’ll think about hiring someone to handle your marketing and help you grow the business.

As a founder/indie hacker on a budget, you’ll most likely choose to make a remote hire.

Sometimes, this can work out really well. But if you’re not careful, you can fall into any number of common traps which will leave you with more work, no results, and a lot less cash.

Here’s a stage by stage rundown of how to set yourself up for success when making your first growth hire Continue reading

Your referral program won’t work. Here’s what to do instead…

When founders start trying to acquire their first customers, they often search for shortcuts.

One of the most common shortcuts founders try is some kind of referral program.

In this post, I’m going to talk about why referral programs almost certainly won’t work for your (early stage) startup, and how you can get most of the results anyway by building bits of a referral program into your sales process instead. Continue reading

Sales > Marketing

I spend quite a bit of time on indiehackers.com, helping newer founders. By far the most common question I see is “I’ve built product X, how can I market it and get customers?”

Well hang on. If you’re in that situation then you’ve already made a big mistake.

There’s only one way to make sure you’re building something people will pay for. And that’s to Continue reading

How LaserTweets.co uses social proof to reach more customers

In this post I’m going to talk about a powerful but less common use of social proof – to reach new customers, not just handle customer objections. We’ll look at how LaserTweets.co uses social proof as a channel, content and delivery mechanism to reach more customers. Then, we’ll take a look at a few tweaks they could implement to make their social proof even more effective. Continue reading

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