They do this directly (by creating better online payments infrastructure) and indirectly. One of the indirect ways Stripe increases the GDP of the internet is via their ownership of IndieHackers.com.
At Indie Hackers, founder Courtland Allen is helping founders all over the world get the advice, support and feedback they need to build more successful businesses – thereby indirectly increasing the GDP of the internet (and Stripe’s potential customer base too).
I’m a big fan of both Courtland, the Collison brothers, and their goal. And I’ve been thinking for a long time about how I can contribute to that goal without having to be a Stripe employee*.
Finally, I’ve found a project I want to work on which will contribute to that goal Continue reading
When founders start trying to acquire their first customers, they often search for shortcuts.
One of the most common shortcuts founders try is some kind of referral program.
In this post, I’m going to talk about why referral programs almost certainly won’t work for your (early stage) startup, and how you can get most of the results anyway by building bits of a referral program into your sales process instead. Continue reading
In this post I’m going to talk about a powerful but less common use of social proof – to reach new customers, not just handle customer objections. We’ll look at how LaserTweets.co uses social proof as a channel, content and delivery mechanism to reach more customers. Then, we’ll take a look at a few tweaks they could implement to make their social proof even more effective. Continue reading