Louis Nicholls

Thoughts on startups, web dev and other stuff

Category: advice (page 1 of 2)

The 3 ways to get hired as a marketing/growth lead ASAP

If you’re thinking about a career in marketing or growth, you’re probably wondering how to someday become a VP/head of growth or marketing.

You probably want to get there as soon as possible. And it isn’t at all clear how to do so.

Based on observation and my own personal experience, here are the quickest 3 ways to get that head of growth job… Continue reading

Cold Email Teardown #1

“Why aren’t people responding to my cold emails?”

This is probably the question founders ask me the most.

And I get it. When you’re a new founder, writing cold emails can be a daunting task.

But – in all honesty – it’s actually quite easy to write an effective cold email if you focus on the few things that matter (and ignore everything else).

So, today, I’m going to do something I’ve wanted to do for ages and share with you a teardown of a recent cold email which caught my eye… Continue reading

Your 10-step blueprint to writing copy that sells 🤑

This article originally appeared in the FiveMinuteFounder newsletter. If you’re building a business and want to grow more revenue faster, join 3’000 founders for practical, weekly articles like this one.

Do you struggle to write great copy that converts?

Well, guess what…

No matter what project you’re working on, if you can’t write effectively, you’re leaving easy money on the table.

If you can’t write effectively, then all of that hard work and money you’re putting into getting email subscribers and website visitors is a massive waste of time.

Whether it’s a landing page Continue reading

16 questions you should ask on sales calls… (but probably don’t)

View the full list (in text and video form) here…

Are you getting sales calls but struggling to convert them to paying customers… even when they sound excited on the phone?

Don’t worry. This happens to lots of founders. And there’s an easy fix.

But first, you have to understand why it’s happening…

If you want someone (especially in B2B) to buy your product, you have to… Continue reading

Playing Battleship: The hard way to find your first customers…

Are you still struggling to acquire your first paying customers?

Even though you’ve put time and effort into sales and marketing?

Don’t worry – you’re not alone.

In fact, you’re in the exact same position as most of the founders who are taking my live Sales For Founders course right now.

You (and they) want to get your product in the hands of customers. And have them pay you.

But you’re almost certainly falling into a common trap.

A trap I see most founders make. Especially Continue reading

17 minutes, $1494 in presales: How I validated my first info product in a few hours.

This is a write up of how I launched ‘Sales for Founders’, my first info product.

You can read a step-by-step breakdown of how I went about…

  • … finding a problem to solve
  • … understanding the problem and creating a product
  • … launching and making my first sales

If you’re launching an ebook, course or consulting product, you might find this article useful Continue reading

3 sales hacks actually worth doing

This article originally appeared in the FiveMinuteFounder newsletter. If you’re building a business and want to grow more revenue faster, join 3’000 founders for practical, weekly articles like this one.


It’s official.

According to a poll by IndieHackers.comContinue reading

Building an awesome cofounder team…

If you ask Patrick and John Collison what their mission is with Stripe, they’ll say they want to “increase the GDP of the internet.

They do this directly (by creating better online payments infrastructure) and indirectly. One of the indirect ways Stripe increases the GDP of the internet is via their ownership of IndieHackers.com.

At Indie Hackers, founder Courtland Allen is helping founders all over the world get the advice, support and feedback they need to build more successful businesses – thereby indirectly increasing the GDP of the internet (and Stripe’s potential customer base too).

I’m a big fan of both Courtland, the Collison brothers, and their goal. And I’ve been thinking for a long time about how I can contribute to that goal without having to be a Stripe employee*.

Finally, I’ve found a project I want to work on which will contribute to that goal Continue reading

We need to talk about cofounders.

Building a business is really, really hard.

Some parts of it you can learn-by-doing along the way. For example sales and customer support.

Other parts, however, you have one chance to get right. With no prior experience and disastrous results if you mess up.

Finding the right cofounder(s) and building a strong, successful relationship with them is an example of this kind of challenge.

Inexperienced founders constantly underestimate how hard this is and how important it is to get right.

I’ve heard that over 20% of startups fail due to Continue reading

Double your sales 🔥 by moving from product- to value-based messaging…

This is a draft of a post I’m writing about how to identify and fix a common marketing mistake founders make, which could double your sales in under 90min.

There are a few rough edges and the examples aren’t final. I’d appreciate any feedback/questions/thoughts to the usual address. Thanks!

Last week, a friend reached out to me with a problem.

He’s a technical solo founder and just started a side project. Because he’s still employed full time at a FAANG company, he asked me not to share his name/project, so let’s call him Dave.

Anyway, Dave’s problem was that he had put up a landing page for his project and was doing cold outreach, but not seeing many sales.

When I took a look at the landing page, it was obvious that Dave was making a super common mistake that nearly all first-time founders make…

His messaging was focussed on the product functionality, not the value to the customer.

We sat down together and, over a coffee, made some small changes to the landing page and cold-email copy.

This week, Dave has converted nearly 5x as many paying customers since Continue reading

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