Are you still struggling to acquire your first paying customers?
Even though you’ve put time and effort into sales and marketing?
Don’t worry – you’re not alone.
In fact, you’re in the exact same position as most of the founders who are taking my live
Sales For Founders course right now.
You (and they) want to get your product in the hands of customers. And have them pay you.
But you’re almost certainly falling into a common trap.
A trap I see most founders make. Especially
This is a write up of how I launched
‘Sales for Founders’, my first info product.
You can read a step-by-step breakdown of how I went about…
… finding a problem to solve … understanding the problem and creating a product … launching and making my first sales
If you’re launching an ebook, course or consulting product, you might find this article useful
This article originally appeared in the FiveMinuteFounder newsletter. If you’re building a business and want to grow more revenue faster , join 3’000 founders for practical, weekly articles like this one.
According to a poll by
IndieHackers.com… Continue reading
This is a draft of a post I’m writing about how to identify and fix a common marketing mistake founders make, which could double your sales in under 90min.
There are a few rough edges and the examples aren’t final. I’d appreciate any feedback/questions/thoughts to the usual address . Thanks!
Last week, a friend reached out to me with a problem.
He’s a technical solo founder and just started a side project. Because he’s still employed full time at a FAANG company, he asked me not to share his name/project, so let’s call him Dave.
Anyway, Dave’s problem was that he had put up a landing page for his project and was doing cold outreach,
but not seeing many sales.
When I took a look at the landing page, it was obvious that Dave was making a super common mistake that nearly all first-time founders make…
His messaging was focussed on the
product functionality, not the value to the customer.
We sat down together and, over a coffee, made some small changes to the landing page and cold-email copy.
This week, Dave has converted
nearly 5x as many paying customers since Continue reading
Growing a business is hard…
If everything is going well, you’ll be swamped in work.
If things haven’t quite taken off yet, you’ll be sweating over growth.
Either way, sooner or later you’ll think about hiring someone to handle your marketing and help you grow the business.
As a founder/indie hacker on a budget, you’ll most likely choose to make a remote hire.
Sometimes, this can work out really well. But if you’re not careful, you can fall into any number of common traps which will leave you with
more work, no results, and a lot less cash.
Here’s a stage by stage rundown of how to set yourself up for success when making your first growth hire
I spend quite a bit of time on
indiehackers.com, helping newer founders. By far the most common question I see is “I’ve built product X, how can I market it and get customers?”
Well hang on. If you’re in that situation then you’ve already made a big mistake.
There’s only one way to make sure you’re building something people will pay for. And that’s to