Louis Nicholls

Thoughts on startups, web dev and other stuff

Category: Ideas

17 minutes, $1494 in presales: How I validated my first info product in a few hours.

This is a write up of how I launched ‘Sales for Founders’, my first info product.

You can read a step-by-step breakdown of how I went about…

  • … finding a problem to solve
  • … understanding the problem and creating a product
  • … launching and making my first sales

If you’re launching an ebook, course or consulting product, you might find this article useful Continue reading

Building an awesome cofounder team…

If you ask Patrick and John Collison what their mission is with Stripe, they’ll say they want to “increase the GDP of the internet.

They do this directly (by creating better online payments infrastructure) and indirectly. One of the indirect ways Stripe increases the GDP of the internet is via their ownership of IndieHackers.com.

At Indie Hackers, founder Courtland Allen is helping founders all over the world get the advice, support and feedback they need to build more successful businesses – thereby indirectly increasing the GDP of the internet (and Stripe’s potential customer base too).

I’m a big fan of both Courtland, the Collison brothers, and their goal. And I’ve been thinking for a long time about how I can contribute to that goal without having to be a Stripe employee*.

Finally, I’ve found a project I want to work on which will contribute to that goal Continue reading

We need to talk about cofounders.

Building a business is really, really hard.

Some parts of it you can learn-by-doing along the way. For example sales and customer support.

Other parts, however, you have one chance to get right. With no prior experience and disastrous results if you mess up.

Finding the right cofounder(s) and building a strong, successful relationship with them is an example of this kind of challenge.

Inexperienced founders constantly underestimate how hard this is and how important it is to get right.

I’ve heard that over 20% of startups fail due to Continue reading

Projects I (won’t) be working on in 2019

Recently, I stumbled across Josh Pigford‘s list of ideas he’s worked on over the past 15 years or so (see embedded spreadsheet, below).

Spoiler alert: it’s a lot of projects.

What shocked me is that my own tally of projects probably isn’t much shorter. No matter how hard I try to resist, new ideas for Continue reading

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