Louis Nicholls

Thoughts on startups, web dev and other stuff

Category: Sales

Playing Battleship: The hard way to find your first customers…

Are you still struggling to acquire your first paying customers?

Even though you’ve put time and effort into sales and marketing?

Don’t worry – you’re not alone.

In fact, you’re in the exact same position as most of the founders who are taking my live Sales For Founders course right now.

You (and they) want to get your product in the hands of customers. And have them pay you.

But you’re almost certainly falling into a common trap.

A trap I see most founders make. Especially Continue reading

17 minutes, $1494 in presales: How I validated my first info product in a few hours.

This is a write up of how I launched ‘Sales for Founders’, my first info product.

You can read a step-by-step breakdown of how I went about…

  • … finding a problem to solve
  • … understanding the problem and creating a product
  • … launching and making my first sales

If you’re launching an ebook, course or consulting product, you might find this article useful Continue reading

3 sales hacks actually worth doing

This article originally appeared in the FiveMinuteFounder newsletter. If you’re building a business and want to grow more revenue faster, join 3’000 founders for practical, weekly articles like this one.


It’s official.

According to a poll by IndieHackers.comContinue reading

How will ‘no-code’ change your life?

The results are in…

The no-code movement is going mainstream. And – like it or not – you’ll be affected too.

But how will no-code change your life?

Well, according to Twitter, no-code will…

  • … make it easier for you to start a business
  • … make it easier for you to do your job
  • … put you out of a job completely

Those are big claims – worth diving into.

In this article, I’ll walk you through… Continue reading

Double your sales 🔥 by moving from product- to value-based messaging…

This is a draft of a post I’m writing about how to identify and fix a common marketing mistake founders make, which could double your sales in under 90min.

There are a few rough edges and the examples aren’t final. I’d appreciate any feedback/questions/thoughts to the usual address. Thanks!

Last week, a friend reached out to me with a problem.

He’s a technical solo founder and just started a side project. Because he’s still employed full time at a FAANG company, he asked me not to share his name/project, so let’s call him Dave.

Anyway, Dave’s problem was that he had put up a landing page for his project and was doing cold outreach, but not seeing many sales.

When I took a look at the landing page, it was obvious that Dave was making a super common mistake that nearly all first-time founders make…

His messaging was focussed on the product functionality, not the value to the customer.

We sat down together and, over a coffee, made some small changes to the landing page and cold-email copy.

This week, Dave has converted nearly 5x as many paying customers since Continue reading

Your referral program won’t work. Here’s what to do instead…

When founders start trying to acquire their first customers, they often search for shortcuts.

One of the most common shortcuts founders try is some kind of referral program.

In this post, I’m going to talk about why referral programs almost certainly won’t work for your (early stage) startup, and how you can get most of the results anyway by building bits of a referral program into your sales process instead. Continue reading

Sales > Marketing

I spend quite a bit of time on indiehackers.com, helping newer founders. By far the most common question I see is “I’ve built product X, how can I market it and get customers?”

Well hang on. If you’re in that situation then you’ve already made a big mistake.

There’s only one way to make sure you’re building something people will pay for. And that’s to Continue reading

© 2019 Louis Nicholls

Theme by Anders NorenUp ↑