Louis Nicholls

Thoughts on startups, web dev and other stuff

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How LaserTweets.co uses social proof to reach more customers

In this post I’m going to talk about a powerful but less common use of social proof – to reach new customers, not just handle customer objections. We’ll look at how LaserTweets.co uses social proof as a channel, content and delivery mechanism to reach more customers. Then, we’ll take a look at a few tweaks they could implement to make their social proof even more effective. Continue reading

Update – I launched my consulting service

[Work in progress – I’ll be back to make changes and improvements soon]

Today I officially launched my social proof consulting service at SocialProofMe.com.

For those of you who are interested, here’s a breakdown of how I put together the site, pricing and the thoughts/goals behind my new offering…


The Background

I’ve been doing consulting on marketing personalisation and social proof optimisation for a while on the side now. But it has always been word of mouth and Continue reading

Projects I (won’t) be working on in 2019

Recently, I stumbled across Josh Pigford‘s list of ideas he’s worked on over the past 15 years or so (see embedded spreadsheet, below).

Spoiler alert: it’s a lot of projects.

What shocked me is that my own tally of projects probably isn’t much shorter. No matter how hard I try to resist, new ideas for Continue reading

2019: A Preview

I’ve been in bed with ‘flu for a week, so my goals for 2019 are a few days late. 

In this post I’m trying to take a more methodical approach to setting realistic but challenging goals for 2019.

Firstly, I’m splitting the goals into categories (professional, personal, health etc) and prioritising them clearly. Like most people, I have a nasty habit of tackling the easy/attractive goals first if left to my own devices, so this approach should help Continue reading

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