This article originally appeared in the FiveMinuteFounder newsletter. If you’re building a business and want to grow more revenue faster, join 3’000 founders for practical, weekly articles like this one.

Do you struggle to write great copy that converts?

Well, guess what…

No matter what project you’re working on, if you can’t write effectively, you’re leaving easy money on the table.

If you can’t write effectively, then all of that hard work and money you’re putting into getting email subscribers and website visitors is a massive waste of time.

Whether it’s a landing page, email sequence, blog post or something else entirely… being able to write effective copy that converts is so, so important.

Imagine how much better your business would be if you could just improve conversion rates by a few percent…

Well, it doesn’t have to be a dream.

After being asked quite a few times for a guide, today I’m going to show you how to write copy that convertsEven if you’re a terrible writer.

It’s based on my own 10-step blueprint I use to write copy that converts B2B and B2C customers and has generated $millions in revenue.

I’m going to show you how to…

  • … align value and build demand by understanding your audience
  • … plan, draft and write copy that makes it more likely the customer buys, and
  • … increase conversions (and sales) in just a few minutes


Instead of a written article, I’ve created an actionable template you can copy and fill out yourself, here.

This is the exact 10-step blueprint/template I use to write my own landing pages, email sequences and (sometimes) blogposts. 

You’ll write better converting copy, much faster, if you use the blueprint.

If you need a bit more background on how to use the template and write your own awesome copy, I also recorded a quick audio walkthrough guide, here.


(Yes, it was supposed to be a video not audio, but I didn’t have time, sorry!)

Let me know what you think of the new format and if you’d like me to mix in some more audio/video with the written articles in future (or not)…

Also, if you liked this article then you’d get a ton of value from my weekly advice newsletter.

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