Louis Nicholls

My Public Pensieve


A few days ago, I turned 28.

For some reason, 28 feels significantly closer to 30 (aka being old) than 27 did. So, perhaps inevitably, I’ve spent much of the past week thinking about my plans and goals for the future, and what would make me happy.

To that end, I’ve decided to change the way I plan for the future.

You might remember I set goals for 2019 back in January. And I still plan to do a year in review post early in 2020.

But going forward I’m going to Continue reading

The 3 ways to get hired as a marketing/growth lead ASAP

If you’re thinking about a career in marketing or growth, you’re probably wondering how to someday become a VP/head of growth or marketing.

You probably want to get there as soon as possible. And it isn’t at all clear how to do so.

Based on observation and my own personal experience, here are the quickest 3 ways to get that head of growth job… Continue reading

Cold Email Teardown #1

“Why aren’t people responding to my cold emails?”

This is probably the question founders ask me the most.

And I get it. When you’re a new founder, writing cold emails can be a daunting task.

But – in all honesty – it’s actually quite easy to write an effective cold email if you focus on the few things that matter (and ignore everything else).

So, today, I’m going to do something I’ve wanted to do for ages and share with you a teardown of a recent cold email which caught my eye… Continue reading

Your 10-step blueprint to writing copy that sells 🤑

This article originally appeared in the FiveMinuteFounder newsletter. If you’re building a business and want to grow more revenue faster, join 3’000 founders for practical, weekly articles like this one.

Do you struggle to write great copy that converts?

Well, guess what…

No matter what project you’re working on, if you can’t write effectively, you’re leaving easy money on the table.

If you can’t write effectively, then all of that hard work and money you’re putting into getting email subscribers and website visitors is a massive waste of time.

Whether it’s a landing page Continue reading

Playing Battleship: The hard way to find your first customers…

Are you still struggling to acquire your first paying customers?

Even though you’ve put time and effort into sales and marketing?

Don’t worry – you’re not alone.

In fact, you’re in the exact same position as most of the founders who are taking my live Sales For Founders course right now.

You (and they) want to get your product in the hands of customers. And have them pay you.

But you’re almost certainly falling into a common trap.

A trap I see most founders make. Especially Continue reading

How will ‘no-code’ change your life?

The results are in…

The no-code movement is going mainstream. And – like it or not – you’ll be affected too.

But how will no-code change your life?

Well, according to Twitter, no-code will…

  • … make it easier for you to start a business
  • … make it easier for you to do your job
  • … put you out of a job completely

Those are big claims – worth diving into.

In this article, I’ll walk you through… Continue reading

Building an awesome cofounder team…

If you ask Patrick and John Collison what their mission is with Stripe, they’ll say they want to “increase the GDP of the internet.

They do this directly (by creating better online payments infrastructure) and indirectly. One of the indirect ways Stripe increases the GDP of the internet is via their ownership of IndieHackers.com.

At Indie Hackers, founder Courtland Allen is helping founders all over the world get the advice, support and feedback they need to build more successful businesses – thereby indirectly increasing the GDP of the internet (and Stripe’s potential customer base too).

I’m a big fan of both Courtland, the Collison brothers, and their goal. And I’ve been thinking for a long time about how I can contribute to that goal without having to be a Stripe employee*.

Finally, I’ve found a project I want to work on which will contribute to that goal Continue reading

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