Louis Nicholls

Thoughts on startups, web dev and other stuff

Category: Sales For Founders

Cold Email Teardown #1

“Why aren’t people responding to my cold emails?”

This is probably the question founders ask me the most.

And I get it. When you’re a new founder, writing cold emails can be a daunting task.

But – in all honesty – it’s actually quite easy to write an effective cold email if you focus on the few things that matter (and ignore everything else).

So, today, I’m going to do something I’ve wanted to do for ages and share with you a teardown of a recent cold email which caught my eye… Continue reading

Your 10-step blueprint to writing copy that sells 🤑

This article originally appeared in the FiveMinuteFounder newsletter. If you’re building a business and want to grow more revenue faster, join 3’000 founders for practical, weekly articles like this one.

Do you struggle to write great copy that converts?

Well, guess what…

No matter what project you’re working on, if you can’t write effectively, you’re leaving easy money on the table.

If you can’t write effectively, then all of that hard work and money you’re putting into getting email subscribers and website visitors is a massive waste of time.

Whether it’s a landing page Continue reading

16 questions you should ask on sales calls… (but probably don’t)

View the full list (in text and video form) here…

Are you getting sales calls but struggling to convert them to paying customers… even when they sound excited on the phone?

Don’t worry. This happens to lots of founders. And there’s an easy fix.

But first, you have to understand why it’s happening…

If you want someone (especially in B2B) to buy your product, you have to… Continue reading

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