Louis Nicholls

Thoughts on startups, web dev and other stuff

Category: Sales For Founders

Indie Hackers ’30 Days of Growth’ challenge…

I’m taking part in the Indie Hackers ’30 Days of Growth’ challenge, starting 01/07/19.

My focus will be on building the earlybird subscriber list for my Sales for Founders course.

Conversion rates are already really good, so I now need to focus on getting as many of the ‘right kind of people’ subscribed to the earlybird waitlist as possible.

Each day in July, I’ll come back and update here with what I did the day before, the results, and what I’m doing today to grow that waitlist…


Day #08:

βœ… What I did yesterday:
  • Nothing
πŸ† Yesterday’s results:
  • 1 new subscribers (goal: 20)
πŸ‘·β€β™€οΈ What I’m doing today:
  • Livestreaming later today
  • Sending out a new FMF email
  • Goal: 20 new signups
πŸ™ Where I need help:

Spreading the word!

Would be very grateful to anyone who shares a link to the page (https://salesforfounders.com/livestream) or just uses this quick Twitter link


Days #05-07:

Was away from computer and didn’t really do any work on this at all.

Felt good to recharge for the first time in a while!


Day #04:

βœ… What I did yesterday:
  • added short video recaps to livestream landing page
  • nothing else (life got in the way)
πŸ† Yesterday’s results:
  • 3 new subscribers (goal: 20)
πŸ‘·β€β™€οΈ What I’m doing today:
  • Livestreaming later today (busy day)
  • Goal: 20 new signups
πŸ™ Where I need help:

Spreading the word!

Would be very grateful to anyone who shares a link to the page (https://salesforfounders.com/livestream) or just uses this quick Twitter link


Day #03:

βœ… What I did yesterday:
  • did some (not v. successful) livestreaming
  • shared livestream landing page on Twitter, IH etc
πŸ† Yesterday’s results:
  • 11 new subscribers (goal: 20)
πŸ‘·β€β™€οΈ What I’m doing today:
  • Livestreaming later today
  • Adding short video recaps to the livestream landing page (to improve conversions)
  • (hopefully) pushing a new podcast episode live
  • Goal: 20 new signups
πŸ™ Where I need help:

Spreading the word!

Would be very grateful to anyone who shares a link to the page (https://salesforfounders.com/livestream) or just uses this quick Twitter link


Day #02:

βœ… What I did yesterday:
πŸ† Yesterday’s results:
  • 7 new subscribers (goal: 20)
  • Didn’t promote page yet other than on IH so pretty happy
πŸ‘·β€β™€οΈ What I’m doing today:
  • Livestreaming later today
  • Sharing the landing page and challenge in online communities
  • Goal: 20 new signups
πŸ™ Where I need help:

Spreading the word!

Would be very grateful to anyone who shares a link to the page (https://salesforfounders.com/livestream) or just uses this quick Twitter link


Day #01:

βœ… What I did yesterday:

Nothing, first day of challenge.

πŸ† Yesterday’s results:

None, first day of challenge.

πŸ‘·β€β™€οΈ What I’m doing today:

Creating and sharing a landing page where people can subscribe to follow along on my livestream challenge… as I attempt to find paying customers for a side project in 60min/day.

Doing this partly to help founders struggling to do this themselves, and partly to ‘dogfood’ the material in my S4F course (so that I know I’m covering everything founders need to know about early stage sales).

Cold Email Teardown #1

“Why aren’t people responding to my cold emails?”

This is probably the question founders ask me the most.

And I get it. When you’re a new founder, writing cold emails can be a daunting task.

But – in all honesty – it’s actually quite easy to write an effective cold email if you focus on the few things that matter (and ignore everything else).

So, today, I’m going to do something I’ve wanted to do for ages and share with you a teardown of a recent cold email which caught my eye… Continue reading

Your 10-step blueprint to writing copy that sells πŸ€‘

This article originally appeared in the FiveMinuteFounder newsletter. If you’re building a business and want to grow more revenue faster, join 3’000 founders for practical, weekly articles like this one.

Do you struggle to write great copy that converts?

Well, guess what…

No matter what project you’re working on, if you can’t write effectively, you’re leaving easy money on the table.

If you can’t write effectively, then all of that hard work and money you’re putting into getting email subscribers and website visitors is a massive waste of time.

Whether it’s a landing page Continue reading

16 questions you should ask on sales calls… (but probably don’t)

View the full list (in text and video form) here…

Are you getting sales calls but struggling to convert them to paying customers… even when they sound excited on the phone?

Don’t worry. This happens to lots of founders. And there’s an easy fix.

But first, you have to understand why it’s happening…

If you want someone (especially in B2B) to buy your product, you have to… Continue reading

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